1. Juli 2024

Regional Marketing Manager (m/w/d)

Position Summary:

The Regional Marketing Manager for Germany will be responsible for tailoring and implementing the company’s marketing strategies to the German market. This role requires a deep understanding of local marketing dynamics and consumer behavior to effectively increase the company's market share and brand presence in Germany.

The ideal candidate will have a deep understanding of the bike industry and a proven track record of developing and executing local marketing strategies that drives sales while connecting to the central marketing strategy.

Position Responsibilities:

Reporting to the Manager, International Marketing you will:

  • Adapt and execute the marketing strategies developed by the International Marketing Manager to suit the German market.

  • Conduct detailed market research to identify local trends, customer needs, and competitive landscape.

  • Develop and maintain strong relationships with local media, influencers, and marketing partners.

  • Collaborate with local sales teams to create marketing initiatives that drive sales and enhance customer engagement.

  • Manage the marketing budget for the German region, ensuring efficient allocation of resources.

  • Produce regular reports on marketing campaign performance and market insights for the International Marketing Manager.

  • Organize and participate in local events and trade shows to boost brand visibility and networking.

  • Ensure all marketing activities comply with local regulations and cultural norms.

  • Foster a team-oriented environment within the marketing department and collaborate with other regional managers to share best practices.

Specific Knowledge, Skills or Abilities Required:

  • Experience in the outdoor sports industry, preferably in the mountain biking sector.

  • Excellent knowledge of local marketing channels and consumer behavior in Germany.

  • Strong analytical skills to interpret market data and campaign results.

  • Proficient in German and English

  • Strong leadership abilities and excellent interpersonal skills

  • Ability to work independently and manage multiple projects effectively