Brompton Bicycle is not just a brand; it's a symbol of innovative urban mobility. Founded in London in 1975, we have become a bit of a global icon, with our easily recognisable design and unwavering commitment to making city cycling smarter and more accessible.
At the heart of our success is our ingenious foldable bike – a testament to British engineering excellence. The compact and portable bicycles have revolutionised urban transportation, offering a practical and eco-friendly solution for navigating bustling cityscapes.
Our dedication to sustainability, quality craftsmanship, and stylish design has earned us a loyal following of cycling enthusiasts and commuters worldwide. We are on a mission to create greener, more efficient cities and dedicated to our motto – Create Urban Freedom for Happier Lives.
If you're ready to pedal your career in a new direction and be a part of something truly special, read on to learn more about this exciting opportunity!
The role of the Senior Marketing Executive is to develop the DACH region, with specific focus to Germany, through an omnichannel approach. This would involve driving brand presence, demand and trial amongst a broader range of prospective customers, while localising the global marketing strategy. You will take ownership of the marketing plans across Germany, Austria and Switzerland and will consider the full marketing mix. Reporting directly to the DACH Senior Marketing Manager, this role is required to deliver on our ambitious growth targets across the DACH region.
We are looking for someone with a commercial mindset, who is a cross-cultural communicator and a cross-functional team collaborator who can help to elevate our marketing efforts in region. This role will be a key partner across the other commercial functions, global retail junction, e-commerce, sales and sales operations, customer service, planning, finance, and our regional leadership team.
This role will start as a remote role. Candidate should be available to move to a future office based (hybrid) role in the area of Frankfurt in 2024.
DACH Marketing Plan & Market Development Plan
In conjunction with key stakeholders, support the development of the marketing strategy, annual budget, calendar + roadmap through localisation of global campaigns and the creation of local marketing activations.
Identify and execute marketing campaigns across appropriate marketing channels to reach target audiences across the DACH Region (including performance & digital marketing, content marketing, owned & earned media).
Partner with the broader EMEA & UK Marketing Team with the implementation of the regional marketing calendar through localisation of global campaigns.
Identify opportunities for content marketing initiatives; collaborate with in-house teams to brief in content requests for regions. Work to identify local brand collaborations and business development opportunities.
Identify opportunities for local brand collaborations and business development together with key stakeholders in the business.
Liaise with third parties as required, such as PR agency, media agency, freelancer and VM suppliers, etc.
Where relevant, work closely with Global Events team to plan and coordinate events.
Measure performance against KPIs for the region, and continuously strive to improve ROI
Conduct market analysis and deeper market and consumer research to identify insights and Brompton’s competitive advantage in key territories. Apply these learnings to develop your marketing strategy and campaigns for your region.
Local Omnichannel Activation
Work closely with sales & market teams to strengthen and grow key retail accounts businesses by developing and executing on joint marketing plans both online and instore
Increase visibility and engagement of Brompton in retail/trade network
Support the implementation and effectiveness of the Accreditation Program across the region
Work closely with e-commerce team to support e-commerce launches and continue growth of channels – through paid media, SEO support, localised content, CRM. Liaise with global media agency to execute local marketing plans.
Brief in local requirements for marketing activities (including translation, POS, sales assets, and campaign elements, etc).
Incorporate Brompton Bike Hire, Brompton Subscription and B2B sales in opportunities to drive engagement and market development.
Budget Management – co-ownership of the management and reporting of marketing budget. Where required, manage invoicing, Purchase Orders and records of budget costs.
Reporting – support with monthly reporting to management on EMEA marketing activities.
This role will require travel within your region to support marketing activities, events and gather local insights.
Experience we are looking for:
5+ years’ marketing experience, ideally within retail marketing area
Experience coordinating multi-site marketing activities
Experience living or working within German/European market
Fluent in English and German. Other European languages desirable.
Experience working within a premium lifestyle brand
Knowledge of German retail landscape.
Personal attributes and skills:
Commercially minded with a strategic approach
Ability to multi-task and manage several projects
Comfortable with presenting and influencing all levels of an organization, especially senior management
Self-motivated and able to work in a fast-moving and entrepreneurial environment
Ability to influence and persuade others, and work within large global marketing team
Culturally aware and able to interface well with internal and external stakeholders from various regions
Regardless of age, disability, race, gender, religion, sexual orientation, culture, educational background, parental status, neurodiversity or disability - whoever you are, if you’re passionate about your work, curious, relentless and customer-obsessed, we want to hear from you.
Benefits at Brompton:
Fully Remote working
Annual Leave –25 days annual leave, plus all German publicholidays.
Competitive Salary –Plus workplace pension scheme and profit share bonus.
Brompton Discount- Get ready to bike in style, as all employee’s receive up to 60% off their very own bike and accessories, plus there are discounts for your friends and family too.
Learning and Development- Access to free Linkedin Learning and opportunity to devote some of your time at work to personal development. We value professional development and actively promote internal promotions and opportunities.
Mental Health– We provide access to a confidential EAP that offers counselling, resources and support for various mental health challenges. There’s also Head Space, Brompton’s approved wellness program for employees.