We are building up a new global Performance Marketing team that manages all paid online marketing campaigns for YT. Reporting to the Chief Revenue Officer, the Head of Performance Marketing is responsible for developing and executing performance marketing strategies that drive YT to a leading position in the mountainbike industry worldwide. For us, it’s all about making fast and at the same time high-quality decisions to maximize the return on ad spend. In this role, you need to be able to identify trends early, set KPIs, make data-driven decisions and analyse the market in detail. The ideal candidate will be a self-starter with a high level of flexibility and commitment. YT has successfully built one of the best brands in mountain biking today, and now it is time to put our iconic products and “live uncaged” mantra top of mind among bikers around the world looking for their next ride.
Do you have a passion for performance marketing? Do you want to work in a fast growing and dynamic environment at the intersection of the fast-growing bike industry and ecommerce/tech? Do you want to join the YT Family of employees, athletes and customers who want to get more people riding bikes and having good times? Do you have a successful track record to drive revenue, user acquisition and brand awareness? Then, this is the right job for you.
Optimize performance marketing processes and lead a growing team of performance marketing managers in day-to-day operations
Develop strategies, structures, and business plans for the performance marketing team
Conceptualize, create, and manage relevant (new) customer channels such as search, social, affiliate and other paid channels
Develop hypotheses and perform A/B (or multivariate) testing to recommend optimizations
Identify and build an optimized bidding strategy for the most effective keywords across multiple languages, measuring keyword performance in terms of both revenue generated and new customers acquired
Optimize marketing spend by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels
Understand your products inside out. Research competitors and their strategies to find the gaps in the industry and set up marketing and advertising goals for the brand accordingly
Manage ad placements, target the relevant interests and topics, and use Google’s in-market audiences for search ads.
Use multi-touch attribution to track touchpoints across the funnel, which will help maximize Pay-Per-Click (PPC) campaign effectiveness
Leverage customer insights to better segment, target and reach potential customers
Manage, control, and optimize YT’s performance marketing activities and budgets globally
Redesign and implement analytical models for continuous optimization of the performance marketing budget and its usage
Identify and test new channels to continue to meet or exceed established critical metrics
WHAT YOU BRING IN:
For this position, we expect:
6+ years of relevant senior level experience in a similar role in online performance marketing
Strategic skills: proven track record in building effective multi-channel marketing strategies, including SEA and paid social media
Technical Skills: excellent knowledge of analytics and database tools (e.g. Excel, Google Analytics, Tableau, etc.) and performance marketing platforms (e.g. Social Animal, HubSpot, GetSocial). Knowledge and prior usage of tools like Facebook Ad Manager, Google AdWords, Taboola and /or Outbrain
Strong analytical skills and a data-driven approach to problem-solving is a must for this role
The successful candidate is an independent decision maker
Open and positive attitude
Hands-on mentality, problem-solving and organizational skills
Highly goal-oriented individual and excellent communication skills
Excellent English written and verbal communication skills, German is a plus
A strong grasp of Web Analytics, Adwords, Paid advertising & A/B Testing
Passion for digital marketing & staying up to date with industry news
Self-learner, keeps oneself up to date with new platform updates & regulations
University degree in a business relevant field
Experience in people management as well as training and further education of employees
WHAT WE OFFER
Flexible remote working options (up to 50%)
An open-minded family culture
Flat hierarchies with enough room for ideas and process participation
A challenging and varied job with individual development opportunities
Training possibilities in the company's own gym
A cool team, with a free coffee flat rate
After-work rides with your YT family and legendary company parties
With the Franconian Switzerland one of the most beautiful bike regions, directly in front of the door
WE ARE YT
YT Industries was founded by Markus Flossmann in 2008 to give talented riders access to competitive dirt jump bikes. YT stands for Young Talent and reflects its founder’s approach to life: No matter the age, it is never too late to explore your hidden talent or passion and to try something new.
It is never too late to LIVE UNCAGED.
To this day, YT focuses on mountain biking and offers a wide range of products from downhill and enduro to trail bikes as a direct-to-consumer brand. YT bikes are distinguished by their high quality for an exceptional price. Be it Red Bull Rampage, Downhill World Championships, or World Cups,
YT bikes have dominated at the most challenging events and carried world-class athletes to major titles.